EU Organic Beef is a European campaign promoting Irish Beef from Ireland, through Bord Bia. The campaign is committed to delivering high-quality, sustainably produced organic beef from family-run farms in Ireland. The animals are raised in a natural environment, with access to pasture and strict animal welfare standards, ensuring minimal stress and maximum health. The result is superior meat with enhanced nutritional benefits.

This project reflects a commitment to ethical, environmentally friendly farming practices while meeting growing consumer demand for organic products.